Does William Hill have the Best Odds on Italian Serie A (Italian bookies only)?

I don’t really like the break for the national teams too much, but at least it gives me some time to check stuff that I would normally miss.
This is why the other day I found something very interesting on

Have a look at these odds: odds - Chievo vs Cagliari odds – Chievo vs Cagliari

Did you notice something? These odds are sweet! And I do not mean that there is one in particular that is worth mentioning, but I mean it in general! The bookmaker margin is incredibly low. Let’s have a look!


According to Wikipedia: “In gambling parlance, making a book is the practice of laying bets on the various possible outcomes of a single event. The term originates from the practice of recording such wagers in a hard-bound ledger (the ‘book’) and gives the English language the term bookmaker for the person laying the bets and thus ‘making the book'”.

So let’s calculate the book percentage for this game:

(1/2.80*100) + (1/3.10*100) + (1/2.87*100) = 102.815% market

Resulting in a 2.815% margin.

This might not mean much to you, but trust me: it is a very low margin!

Let’s have a look at a couple of other big names that operate in the Italian market and how they compare when it comes to Serie A odds.



Moneyline odds for Chievo – Cagliari: 2.75 – 3.00 – 2.80
Bookmaker margin = 5.41%

Better (

Moneyline odds for Chievo – Cagliari: 2.80 – 3.00 – 2.75
Bookmaker margin = 5.41%

I have picked Snai and Better for this comparison as right now they have the best (meaning lowest) bookmaker margin on this event, and still, is almost half of Snai’s and Better’s margin. Pretty impressive stuff!


I did not tell you yet, but what really triggered my curiosity was the above banner, which basically says: best odds on Serie A.
This is where I started from, I started doing these calculations because of this banner.

Being in the betting business for almost 20 years now, I did not think of William Hill as one of the bookmakers with the highest odds, so I asked myself: “For sure they can’t be lying on their banners, are they really offering the best odds on Serie A?”

Let’s have a look at this weekend’s round of matches: odds - round 29 odds – round 29

If you calculate the bookmaker margin for each match, you will notice that they vary from 2.815% to 3.999%. And if you then compare these margins to williamhill’s competitors (in the Italian market), you will notice that williamhill’s are lower than the rest.

So, is William Hill really offering the best odds on Italian Serie A in the Italian market?

YES! Right now, William Hill is offering the best odds on Italian Serie A among .it bookmakers (moneyline).



This is a vast topic and probably needs a blog post on its own.

For now, you can think of the best odds as a bonus for life!
A difference of 2-3% in bookmakers margin might now seem big but it is: in the long run, picking the best available odds can drastically improve your betting activity.

Why should you put you money on something that has the same level of risk but pays less?

Right now, if you bet on Italian Serie A you should definitely have a account!


As we said high odds are a bonus for life, but what bonus does offer right now?

Here is their best deal!

2 years ago
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